The talks are being closely followed beyond these companies and their customers because of the idea that a retransmission agreement will set a precedent for future negotiations between different networks and cable or satellite companies. Another sticking point is the cable operator's access to CBS material for on-demand or mobile device viewing,
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Already, the dispute is a milestone "that may be cited as a turning point in the industry," said Robin Flynn, analyst for the financial research firm SNL Kagan.