In order to expand its efforts to sensitise citizens about water usage, including the importance of water conservation, the Guyana Water Incorporated (GWI) has commenced mounting Awareness Billboards countrywide. The entity has also been trying to promote its conservation messages through school programmes and by distributing calendars with relevant messages.The awareness measures, according to Public Relations Officer, Rawle Aaron, were put into action following observations that there is a need to intensify the way the public is educated about water usage if water conservation is to become a reality in Guyana.Aaron disclosed that there are many customers who indulge in illegal activities since they are not knowledgeable of the correct way to utilise their supply of water.“Of course ignorance is no excuse but as a company we have the responsibility to ensure that our customers are properly educated in terms of water conservation, our regulations and the Act. The Guyana Water and Sewerage Commission Act to ensure that they are knowledgeable.”In addition, Aaron mentioned that customers must be enlightened about the punishment and penalties for committing the various offences under the Act. He pointed out that citizens must have an understanding that conserving water is not just an individual habit that has to be developed but also, one that has to be transcended into the society as a whole.“The GWI,Cheap Jerseys Online, in that vein, has divided the national education programme into various target audiences with the first being the children. That is why we participated in the children’s Mash competition,” Aaron noted.With a 500-strong band,Cheap Jerseys, the GWI, backed by its main theme ‘Water is Life, Save It’, engaged its sensitisation initiative in the month of February. Complementing the theme, Aaron said, are a number of sub-themes, which have been enshrined into the calendars that the entity has been distributing to its customers.“We have an educational calendar that we are distributing where every target audience – children and adults – can learn about various aspects of water conservation. These sub-themes include: Water is life, Care it; Water is life, Enjoy it; Water is life, Protect it; Water is life,Cheap Wholesale Jerseys, Learn about it; Water is life,NFL Jerseys China, Remember to pay for it.”The water company,cheap jerseys, Aaron divulged, is currently in the process of extending the sub-themes across the country to the various target audiences through the use of billboards, which will be permanently displayed at strategic locations.This move, he speculated, will help to brand GWI in a more visible way,NFL Jerseys Outlet, even as persons become more aware of its operation.“We have about 124 pump stations all over the country and we have branded them all with a message, which is consistent with the messages on our calendars. And this is to bring awareness as well as to alert people about water conservation and water conservation messages.”Further, Aaron disclosed, the public at large is being encouraged to tune into the entity’s Customer Alert programme, which is usually aired at 19:30 hours every Wednesday on the National Communications Network, Channel 11.The television programme, Aaron pointed out, provides customers with a wealth of crucial information.