By Kiana Wilburg There’s nothing wrong with investing money in television advertisements or social media promotions. But any true entrepreneur worth his or her salt would know that diversity in advertising campaigns is vital.Some of the promotional cups done by BranderZ Guyana.And while all the commercials in the world can be helpful, sometimes you need something tangible for your product promotions or trade show.Promotional products convey priceless brand impressions at an economical price, and that’s an inescapable reality. This just happens to be BranderZ Guyana’s area of expertise.This young company located in Georgetown has been making a lasting impression with its customers in just a short space of time. It is run daily by Martin Brock and his endearing wife, Amanda.Apart from his love of his two children, Amy and Alexander, Brock said that he is motivated everyday to do his job because he is afforded an exciting opportunity to embark on a creative journey each day.The 40-year-old explained how he is on a mission to take the business of promotional products to new heights.HOW IT ALL GOT STARTEDBranderZ Guyana CEO, Martin Brock,Cheap Jerseys Free, alongside some of his company’s promotional T-shirts for Guyana’s upcoming 50th Independence Day celebrations.The former student of Bishop’s High School said that the idea of getting involved in the promotional products industry all got started from an idea given to him by a dear friend. He said that he was informed that Digicel, for example, is one of the good customers in such a niche market.Brock who had already started with his wife a company,Cheap NFL Jerseys China, Corporate and Executive Gifts, decided to try their hands at the promotional products sector. They soon realized that they were on to a money-making venture.He said, “When we got everything in order, we approached Digicel and they jumped on board immediately. They made a big order too. At the time we were doing engraving and other works.”The father of two said that he eventually lost Digicel as a customer as they changed their policy and began to outsource their items.But that did not discourage him at all. He said that he and his wife pursued other big clients and were able to secure the likes of Republic Bank, the Guyana Lottery Company, Western Union, Industrial Supplies Guyana, Wartsila, and Neal and Massy. They have maintained these as valued customers even to this day.Brock said, “Because of the outstanding support we have received from Republic Bank, we were able to open up BranderZ Guyana last year November and stock copious supplies of items, locally.”The businessman said that the company at first started by outsourcing its products and the number of special works it did on promotional products but now they have been able to acquire the necessary equipment to do these works independently and on a larger scale.BENEFITSBrock contended that promotional merchandise, branded with a company’s name and/or logo should be considered an investment and part of an entity’s marketing budget.He said that they are not only for companies that attend trade shows, even though that might be what they are best known for.The businessman said that giving promotional gifts to current and potential customers can aid in branding, improve their opinion of the company,NFL Jerseys From China, helps them to remember the products or services,Cheap Soccer Jerseys, will make them more likely to buy from the entity.He said that it is also less expensive and more effective than other forms of advertising and marketing. Brock stressed that the best part about promotional gifts is that they are kept for a long period of time by customers and this he intimated, helps with branding.Brock noted that a goal for businesses, big and small, is often brand recognition and when this is taken into consideration, promotional products prove to be a simple tool that can help increase brand awareness for a small business.He said that while business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase a company’s contact information. Instead of just leaving a potential customer with your business card, for example, he said that a businessman may want to consider leaving behind their business card in addition with another tangible,Cheap Authentic Jerseys, branded product.The BranderZ Guyana CEO also expressed that the diversity in promotional products is a powerful marketing platform for reaching the masses which all businesses should make use of.SERVICES PROVIDED“We offer a number of services here at BranderZ Guyana. We do embroidery, heat transfer, vinyl printing, foil printing, ID cards, screen printing, engravin