Separately, Nielsen found that the "Breaking Bad" finale was by far the most tweeted-about program last week.
On Sunday,China College Jerseys, the NFL showed just how Twitter-enabled promotions work. Minutes after Cincinnati cornerback Adam Jones intercepted New England's Tom Brady, ending the quarterback's streak of 52 games with a touchdown pass, the NFL posted a video clip on Twitter. The clip shows Jones bobbling, and then snagging the ball before it hits the ground.