League policy states that the officiating department reviews every play of every game and then passes along suspect plays to executive vice president of football operations Ray Anderson and vice president of football operations Merton Hanks,
http://www.authenticjerseysnfl.us.com/Authentic-Nike-Atlanta-Falcons-Football-Jerseys/, who then make the decision to discipline a player for an on-field violation.
"As far as our office singling out specific players, (the) enforcement of rules, including discipline, is based on actions," McCarthy said in an email to The Associated Press. "Repeat offenses result in increased discipline. That has always been part of the system to create the proper deterrent to violations of rules."