標題: http://www.soccerpro.us.com/Belgium/ Cathy Hughes
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By Kiana WilburgWith numerous transformative plans in the pipeline, Minister with responsibility for the TourismTourism MinisterCathy HughesSector, Cathy Hughes, says that the Tourism sector is poised to take a quantum leap to the pinnacle of success. She said that the financial resources which have been made available by Budget 2016 will certainly allow for this.Hughes noted that the budget’s direct contribution to the Tourism Sector has increased from $214.6 million in 2015 to $312.7 million in 2016. This represents a $98.1 million or 45.7 percent increase in direct allocations to the Tourism Sector through the Ministry and Guyana Tourism Authority (GTA).The Minister said that the hard work of tourism stakeholders and organizations like the Tourism and Hospitality Association of Guyana, that started decades ago, but which is now receiving real government support and focus, is finally beginning to pay off.She said, “People all across Guyana have been part of moving us forward as a nation. I applaud them all. And in this vein, I wish to reach out to the media. I’m not asking to sensor your stories of crime, but to be balanced in your coverage of the efforts to bring perpetrators before the courts, and all that is being done to fix this scourge which started to run out of control more than a decade ago”.The Minister said that tourism is about creating opportunity, hope, and a better/good life for all. She said that improving this experience and selling it to the world, so that the citizenry derives lasting benefits out of tourism, is what drives the strategic plans and initiatives in the tourism budget and the Ministry of Tourism, aligned with the GTA.She noted that the objectives of this renewed tourism thrust include expansion and increase of employment opportunities for Guyanese, increasing investment in the sector and amplifying the contribution of the sector to the Gross Domestic Product (GDP) of the country.Once its budget allocation is approved, Hughes said that the Ministry will be able to continue its policy in terms of marketing and promotion of the destination,Stitched NFL Jerseys, regulation of the sector, and tourism developments in priority areas to boost competitiveness and export readiness.NATIONAL TOURISM POLICYMinister Hughes revealed that the over-arching framework in which these developments are to take place is the National Tourism Policy. Completed in January of this year, the Minister said that this policy is a distillation of what consultants, stakeholders and tourism operatives have been recommending for over two decades and will guide the industry’s continued expansion.She noted that this document has been shared with industry stakeholders for their comments and will be laid in the National Assembly as soon as this process is complete, which should be within the next four to six weeks.“In addition to this, we are adding the finishing touches on our National Ecotourism policy which recognizes this important niche within which we have a strong competitive advantage. Within the next two weeks, stakeholders within the tourism sector will receive this for comments,” said Hughes.The Tourism Minister expressed that efforts are also being aggressively made to measure tourism’s contribution to Guyana’s GDP.She reminded that in November last year, her Ministry established a Tourism Satellite Accounting sub-committee which saw the addition of Tourism Satellite Accounting (TSA) experts. This was done to pave the way for a TSA sensitization and preparatory workshop with stakeholders.“We have a strategy in place to ensure that we complete this process in the shortest possible time frame, having the benefit of the lessons learned and best practices within the Caribbean Tourism Organization member countries who have successfully implemented TSA,” Hughes informed.TOURISM INTELLIGENCEThe Parliamentarian said that her Ministry is also committed to research-based decision-making, and in this regard,Cheap Jerseys Free Shipping, it has subscribed to a Tourism Intelligence Centre Platform for one year with five-user access.She said that the Tourism Ministry, Tourism and Hospitality Association of Guyana (THAG) Secretariat and the Bureau of Statistics have also been granted user access to available data and trends.Hughes said that a travel and tourism intelligence centre is an important resource for travel and tourism market data, containing comprehensive consumer surveys and evaluations, alongside industry information on key companies, markets, manufacturers and financial deals.CUSTOMER SEGMENTATIONThe Tourism Minister noted that this is also a new initiative and emphasized that it is fundamental to her Ministry’s global marketing and sales success.Hughes said, “These rich consumer insights will enable us to clearly define our best-prospect travelers, as well as the relevant communication channels,